Our Story
Yassmina Collection
Yassmina Collection was founded in 2019 by designer Yassmin Ashour. Designed in Türkiye, the brand carries the traces of a life lived between cultures.
The Beginning
Yassmin was born in Saudi Arabia and grew up in Asia. She studied arts and humanities in Thailand. Living where cultures, fabrics and ways of dressing modestly meet taught her to see clothing differently.
Over the years she also lived among Turkish and Russian cultures, and took something from each into her own style.
The first steps were quiet: choosing fabrics, designing pieces for herself, trying textures. Not yet a brand, but a search for her own voice.
Türkiye
The journey found its shape in Türkiye. Here Yassmin studied fashion design and came to know fabric up close, in workshops, fabric markets and production. Yassmina Collection grew from this.
The principles we started with:
- Quality before everything
- Designs that do not belong to a single culture
- Carefully chosen fabrics and details thought through to the smallest stitch
Our Philosophy
For us, modest wear is a value, not a style. Every piece carries elegance without compromising on coverage: comfortable, covered, dignified silhouettes.
Quality is at the centre of everything. Carefully chosen fabrics and materials, and pieces you will wear for years.
Today
Today Yassmina Collection reaches women from Türkiye to Europe, from America to many parts of the world. From abayas and sets to sporty modest wear, knitwear and essentials, every collection is made with the same idea: simple, refined and timeless.
The Founder
Yassmin Ashour was born in Saudi Arabia, grew up in Asia and studied fashion design in Türkiye. Her art education, the cultures she lived among and her knowledge of fabric are the foundation of Yassmina Collection.
